Project Goal: Develop a multi-platform ad campaign to generate awareness and qualified leads for the UNR Sports Management Executive Certificate Program.

Target Audience:

• Early- and mid-career sports industry professionals seeking to advance their careers.
• Individuals with a bachelor’s degree in a related field (sports management, business, marketing, etc.) who are interested in gaining specialized knowledge in the sports industry.
• Age range: 25-45 years old.

Campaign Objectives:

• Increase brand awareness for the UNR Sports Management Executive Certificate Program among the target audience.
• Drive traffic to a dedicated landing page with program information and the application process.
• Generate qualified leads (e.g., program inquiries, application submissions).

Deliverables:

• Campaign Strategy: Develop a comprehensive strategy outlining the target audience, key messaging, campaign platforms, and budget allocation.
• Ad Creative: Design compelling ad visuals and copy tailored to each chosen platform.
  • Visuals: Utilize high-quality images or short videos that capture the excitement and dynamism of the sports industry.
  • Copywriting: Craft clear and concise ad copy that highlights the program’s benefits and value proposition. Focus on career advancement opportunities and how the program can help them achieve their goals.
  • Call to Action (CTA): Include a clear CTA in each ad (e.g., “Learn More,” “Apply Now”).

Brand Considerations:

The campaign should portray the UNR Sports Management Executive Certificate Program as a prestigious and valuable educational opportunity for career-driven sports industry professionals.

Maintain a consistent brand voice and visual identity across all campaign materials.