Pamela Eustaquio | Design

National Prevention Network Conference 2025

Washington, DC

Project Overview:

This project involved designing the full visual identity and key event materials for the National Prevention Network (NPN) Conference 2025, a national gathering focused on substance misuse prevention, public health initiatives, and community education. With 800+ attendees, the goal was to develop cohesive branding, an informative and visually engaging conference booklet, and environmental signage that supported wayfinding, elevated the attendee experience, and maintained a professional yet inviting tone throughout the event.

Client(s):

National Prevention Network (NPN), The National Association of State Alcohol and Drug Agency Directors (NASADAD), and the Conference Services Group at the University of Nevada, Reno

Project Goals:

  • Create a comprehensive visual identity system that reflects the conference’s theme and mission.
  • Design a polished, easy-to-navigate conference booklet for 800+ attendees.
  • Produce visually cohesive signage (directional, informational, and environmental) to enhance flow and clarity for attendees.
  • Demonstrate the ability to translate organizational values into a strong, consistent event brand.

Target Audience:

Professionals in public health, prevention specialists, educators, researchers, and community leaders attending the National Prevention Network Conference.

Design Considerations:

  • Conference Booklet:
    • Length: ~30 pages
    • Content: Schedule-at-a-glance, breakout session details, speaker bios, maps, sponsors
    • Layout: Highly organized and navigable for quick reference
  • Branding:
    • Visual Identity: Conference logo, typography, color system
    • Application: Digital and print assets
  • Signage:
    • Types: Wayfinding signs, registration banners, session room signage, informational boards
    • Scale: Large-format print for high-traffic areas
  • Color Palette: Professional, clean, and approachable; aligned with NPN brand values
  • Style: Modern, accessible, and conference-ready with clear hierarchy and readability

Skills Highlighted:

  • Advanced layout design (Adobe InDesign)
  • Branding and visual identity development
  • Large-format and environmental design
  • Design project management for large-scale events
  • Collaboration with event coordinators and stakeholders
  • Accessibility in design for diverse audiences