Project Overview:

This project involved designing a set of stickers for High Desert Esthetics, a Reno, Nevada-based esthetics business specializing in brows and waxing. The goal was to create visually appealing stickers that promote the brand, services, and the business owner’s aesthetic. The primary goal was to create stickers clients would be proud to display on their everyday items, like water bottles and laptops, fostering brand loyalty and promoting word-of-mouth marketing.

Client:

High Desert Esthetics (IG: @highdesert.esthetics)

Project Goals:

• Design highly engaging and fun stickers that reflect the brand identity and target audience.
• Showcase proficiency in creating cohesive sticker sets with a consistent theme.
• Demonstrate ability to translate client requirements into visually appealing designs.

Target Audience:

Women and men interested in brow and waxing services in Reno, Nevada.

Design Considerations:

• Number of Stickers: 4
• Size: 2-3 inches
• Shape: Varied shapes
• Color Palette: Bright, whimsical, and fun
• Style: Whimsical, fun, attention-grabbing

Skills Highlighted:

• Design software proficiency (Adobe Illustrator)
• Design thinking and concept development
• Client communication and collaboration
• Branding and visual identity
• Illustration and graphic design