Project Goal: Develop materials (logo, business cards, stickers) to increase brand awareness, attract new clients, and generate online bookings for Gemini Esthetics’ services.

Target Audience:

• People in the Reno area aged 25-55+ who are interested in personalized skincare solutions and self-care.
• Individuals seeking professional facial treatments, waxing services, or other aesthetic services.

Campaign Objectives:

• Increase brand awareness for Gemini Esthetics within the target audience in Reno.
• Drive traffic to Gemini Esthetics’ social media page, @geminiesthetics.reno.
• Generate qualified leads (e.g., website form submissions, online booking appointments).
• Develop a consistent and recognizable brand identity across all digital marketing channels.
• Design engaging content that not only promotes services but also establishes Gemini Esthetics as a trusted authority on skincare and self-care.

Campaign Cohesiveness Strategy:

• Unified Brand Voice and Visual Identity: Create a cohesive brand style guide outlining voice, tone, color palette, fonts, and imagery to ensure consistent presentation across all touchpoints.
• Content Integration: Integrate brand messaging seamlessly across platforms. Social media posts should reference blog content, blog content should promote services, and email marketing should leverage both.

Brand Considerations:

• Maintain a consistent brand voice and visual identity across all digital marketing materials.
• The campaign should portray Gemini Esthetics as a professional, trustworthy, and results-oriented provider of aesthetic services.
• Content should focus on the benefits of treatments, relaxation, and self-care.