Project Goal: Develop a targeted Meta (Facebook & Instagram) advertisement campaign to increase awareness and qualified leads for the UNR EMBA program.

Target Audience:

• Professionals in Nevada (and potentially surrounding areas) with mid-to-upper level management experience.
• Individuals interested in pursuing an MBA to advance their careers and leadership skills.
• Age range: 30s-50s.

Campaign Objectives:

• Increase brand awareness for the UNR EMBA program among the target audience.
• Drive traffic to the UNR EMBA program landing page.
• Generate qualified leads (e.g., program inquiries, brochure downloads).

Deliverables:

• Conceptual Designs: Develop several creative concepts for Meta advertisements (visuals and text) tailored to the target audience.
• Copywriting: Craft compelling ad copy that highlights the benefits of the UNR EMBA program and resonates with the target audience’s needs and aspirations.
• Call to Action: Incorporate clear and concise calls to action within the ads (e.g., “Learn More,” “Apply Now”).

Brand Considerations:

The creative should be professional yet engaging, reflecting the program’s focus on leadership and business acumen.

The UNR EMBA program should be portrayed as a prestigious and valuable educational opportunity for career-driven professionals.