Project Goal: Design a line of memorable and wearable merchandise for incoming freshmen participating in the BizFIT program in 2023 and 2024.

Target Audience:

• Incoming freshmen at the University of Nevada.
• Age range: 17-19 years old.
• Likely interested in showcasing their school spirit and program affiliation.
• May appreciate practical and stylish items they can wear throughout the program and beyond.

Merch Objectives:

• Create a sense of community and belonging among program participants.
• Provide freshmen with practical and stylish items they can wear with pride.

Merch Considerations:

• Catchy slogans or mottos.
• Playful mascots or icons.
• Bold colors and graphics that reflect the program’s energy and enthusiasm.

Memorable Design: Develop a unique and eye-catching design that represents the BizFIT program and resonates with the target audience. This could include:

• Catchy slogans or mottos.
• Playful mascots or icons.
• Bold colors and graphics that reflect the program’s energy and enthusiasm.

Wearability: Design items that are comfortable, functional, and suitable for everyday wear. Consider:

• A variety of styles (e.g., t-shirts, hoodies, stickers) to cater to different preferences.
• High-quality materials that will last throughout the program and beyond.
• A range of sizes to ensure inclusivity.

University Branding: Maintain a balance between representing The College of Business and aligning with the overall visual identity of the University.